Every Realtor wants a website that is attractive and conveys professionalism whenever someone views it. You will put it on your business cards, for sale signs, and any offline advertising.
But the real strength in having a good real estate website is that it can bring you new leads that you would not have likely gotten any other way. This can be from Social Media, Paid Search Engine Marketing, or Search Engine Optimization.
Having Your Realtor website effective with all of these methods of traffic generation is vital to taking your business to the next level. More leads, means more listings, more showings, and being able to work with customers you want to, on property transactions you want to is what SEO can do for you.
Search Engine Optimization is the act of optimizing and tweaking onpage content and offpage links to show higher in Search Engine Listings. This can be accomplished through careful selections and modification of website content and making sure the website structure does not create any problems to the content being read by search engines.
We offer a variety of Real Estate SEO services:
Work on your current Realtor Website Design
Whether it’s our design with our partner’s template AgentPress, another WordPress theme, or some other website technology we can help you get more traffic with better content and more links. We can backup your current design, review the content and code, and plan for better content and higher ranking pages. We can then tell you what we are planning and you can approve, amend, or decline the changes. We then implement the changes and track as the new content is read by the search engines. At this point you should be ranking for more keywords and getting more traffic.
Switch your Realty Website to Our System
Our Real Estate Web Designs look good, are easy to manage, but even more importantly they rank well for a variety of keywords. SEO is in our blood, in fact we were SEO developers before we were web designers. When you have us redesign your website everything we do will be to get the best results from the project we are working on. Whether its category names, tags, titles of articles, or how we setup WordPress it always has SEO in mind.
Our technology partners, WordPress, Agentpress, and DSIDXPRESS all are known for good SEO capabilities out of the box. Our web developers and these web solutions create a strong internet presence for your company.
Integrate MLS IDX data for fast, valuable, and automatically updated content
This is a fairly new possibility now in the reach of most Realtors. Before it required RETS data from your local Realtor Board and to have a web design team develop you a solution to organize this data and pull it into your website in a variety of different ways. This took time, development costs, and created a custom proprietary system that tied you to a developer, and switching developers incurred more time and expense.
But now we are using WordPress as a standard immensely popular, Content Management System that has the ability to use plugins to add functionality. One we suggest is using a plugin that pulls in IDX property data, and we know of several that work well. One is DSIDXpress and the other is IDX Broker.
With Fresh IDX data on your website it becomes a hub that seems like an important website to bookmark and to come back to in the future. It also brings you new traffic of people that are taking an active interest in newly listed properties in your hometown. They search for addresses, neighborhoods, or MLS numbers and if your site is one of the best SEO’d sites with this data you will be towards the top of the search results.
The implementation should be accurate, attractive, and have key data in several parts of the listing to rank highly. It should also remove listings when they expire or are sold. To not do this is a violation of most IDX and MLS procedures.
IDX Integration can bring you new customers for both buyers and sellers. People Google properties they are interested in and might need a Realtor to see the property or to sell the property they are currently in.