Search Engine Marketing usually refers to advertising on websites to bring your website more traffic. This can be done in a variety of ways but the best ways would involve showing your message to people that are good prospects for your business. We think Google Adwords is one of the best places to advertise for Realtors for a variety of reasons.
5 Reasons why Google Adwords works well with Real Estate
Google is the most popular search engine in the world with over 70% of the market
If you have an account with Google Adwords you have access to the largest advertising network online and can have ads showing where most people search. Your account could be sending traffic within 24 hours and can show on Google Search or any site that shows Google Ads.
Target keywords for property types you show or have listings for
You can and should be selective about what keywords are targeted for. When we setup accounts for clients we make the keywords as selective as possible and look for likely people close to the buying or selling decision and avoid sideline words that are not good for you.
Turn the campaigns off and on as you need leads
If you have plenty of listings, plenty of leads, or are just going on vacation you can pause your campaigns or just email us and tell us to do it for you.
Prevent ads from showing for some words
There is also a powerful function of Google Adwords that is not found on other advertising solutions – Negative Keywords. We can enter keywords that are likely to be part of a bad search for a customer. If all you sell or show is traditional homes we can enter words like “manufactured” “premade” “trailer” to prevent you from paying for this traffic. Also if you want to make sure you are not paying for traffic on financing queries we could enter words like “loan” loans” “qualify” “mortgage” which are in this niche but poor converting and very expensive. We can setup your account so you are not paying for these words.
Target only the exact area where you are likely to have customers
This is one of the most powerful ways to control your spend on Adwords. Not only can you select states and cities, but can select portions of towns or an adjustable area around a point on a map. We often set clients accounts to show ads a number of miles around an real estate agents office or favorite community.
We have over 8 years of experience managing Google Adwords, Yahoo, Bing, and MSN Search Engine advertising campaigns. We primarily work with Google since it has most of the market and their ad platform has such power and flexibility. All our employees that setup and manage Google Adwords campaigns are Google Adwords Certified Professionals. Google Adwords management has a bit of learning curve and practice is the key. Our years of experience get you more traffic, at a better cost per click, and that is more likely to convert to leads for your real estate agency.